Like many fans a couple of weeks back, my first reaction was “Who?” Autonomy – never heard of them. I wondered straight away if I was pronouncing them correctly? Is it AUTO – NOMY or AWW – TON-a-ME. I still don’t know. I missed SSN news that day. They would have pronounced it correctly for me. Anyhoo, for some reason, the first thing I thought of when I seen the new sponsors were that Arthur Daley or Boycie just made it to the big time.
Simple design. 14 dots around a Capital A, the first dot being red. I don’t know the reason behind the logo design but for some reason I want to know: 1) Why the red dot and 2)Why 14 dots? Whatever the answer may be it is irrelevant to Tottenham but I am eager to get my answers just for my curiosity. All in all, it is a nicer logo than Mansion in my opinion and I’m happy we didn’t end up with a deal with Fiat Autonomy……ahem
Phew!
So what do Autonomy actually do and who are they? The simple answer is they are an Enterprise software company in the I.T industry based in both Cambridge & San Francisco. The company’s techniques are centered on Bayesian inference which has something to do with this 
and this 
. If you understand what I just copied & pasted then fair fuck to you because I haven’t a Danny about any of it. And if I got some of it wrong who gives a shit. In a nutshell, Autonomy is something us regular Joe Soap’s will not be buying like previous sponsors. I remember the first Holsten I drank back in the late 80′s. It tasted like piss but I loved it because it was on the Spurs shirt. Same goes during the mid 90′s when I purchased my new PC, a Hewlett Packard that had a monitor the size of a small refrigerator. A few years later I was back on the Holsten again, took a Thomson holiday (with an ex called Thomson) and gave about £20 to Mansion one night. So it looks like Autonomy will get nowt from me unless my life changes drastically in the future.
Roll on the Cup shirt sponsors! I eagerly await your product! Please be Guinness 
